Microsoft is reportedly having discussions with Discord to shop for the communications app. The Wall Street Journal reports that Microsoft is in “exclusive talks” to accumulate Discord, and a deal could close next month. It’s the newest acquisition target for Microsoft, after the corporate did not acquire TikTok and Pinterest recently. While all three are very different services, they share one common element: community. Microsoft is willing to spend big on these services because, outside of Xbox, it doesn’t have an enormous consumer-facing community like rivals Google, Amazon, Facebook, and Apple do. Microsoft has watched Google acquire YouTube and switch it into the world’s biggest video platform, Amazon buy Twitch and dominate streaming, Facebook acquire both Instagram and WhatsApp to regulate the way millions communicate and socialize online, and Apple rule mobile with its App Store. Discord gives Microsoft access to a growing list of quite 140 million monthly active users that has thousands of top YouTubers, creators, and gamers. Microsoft wants its own community.